Today it is essential that from the head of the company is looking for ways to apply Web technologies to support the policies of productivity. In the late nineties and early new century, talked about a new economy, which generated a set of principles that changed only by the availability of being able to exploit the advantages that presaged the Internet and its technologies would bring to businesses and personas.Hoy nobody can deny the great changes that the Internet has both personal and professional and business level, however, is that enough to call it a "new economy The first lesson he gave us the" outbreak of the bubble in 2001 is that business over the Internet must be considered in the same way that businesses in the physical world.That is, they must serve a purpose, which in general are to generate financial returns and make it meet the needs of customers with products / services that if you change calidad.Lo high as abysmal is the speed with which we must implement what want to support us in implementing Web technologies. Moreover, the speed with which our competitors can deliver us from a business and even the market, but took advantage of the benefits of this new technology in the form adecuada.La economy remains the same: to produce or provide something someone wants and / or needs and is willing to pay fair value for that. And we get a value that we produce or offer more than the cost of printing producirlo.Se indispensable then agility and speed in all our processes from the generation of the need to post sales service, from contact with material suppliers premiums and service suppliers, to production and delivery thereof, in personnel management, relations with the bodies.There really is no limit to the benefits in applying Web technologies. (We stress that are Web technologies that do not imply that solutions have to be alone in a website). The application of Web technologies are having suffered the same change implementing the concepts of quality. Initially they were quality circles, in isolated groups within the company, solving specific problems. Today, the firm which the sustainability within its objectives to work with the concepts of Quality ISO governing body or other characteristics adjusted to business.read same happens to the application of Web technologies. In the beginning, were the marketing departments, driven by advertising agencies that made sporadic use of the Web "to rehearse". Clearly then or business, or marketing managers, and advertising agencies, and generally speaking, nobody knew how to operate the Web technologies.Just emerged and all "guessed politely" about what impact it might have to the futuro.Hoy is essential that from the head of the company is looking for ways to apply Web technologies to support the policies of productivity. Already evidentiary most of them, and whether you want to use have not convinced, wait a couple of weeks and find hundreds of websites talking about their benefits, drawbacks, and to make recommendations for how the Internet and seen bien.He their technologies penetrate many areas where a number of companies, but still far from full implementation of its potential. There are still some fears about the "informal" you see the environment, however we must take a blur of mind of these biases, and seek viable alternatives rapid deployment of solutions that contribute to productivity.